When was the last time you tried something new?
World*Weary is an experiment based on passions of music and motorsports. It utilizes some technologies that are still in their infancy, and, as a result, it will be a constantly evolving brand.
The longest period of development was sketching, compiling references, and building concepts. I created three collections of designs for a variety of clothes and subjected them to a months-long iterative process of testing and refining.
I designed an adaptive website consistent with the visual language of World*Weary to showcase the products and convert a unique brand experience into sales.
![](https://cdn.myportfolio.com/0d44892e-feaf-4f5e-a1f1-036430face24/23bd2e2c-3cb2-4995-9ee9-1f5aae07cb11_rw_1920.png?h=dbd8b45291a10dbc3e0305358dfb40b0)
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![](https://cdn.myportfolio.com/0d44892e-feaf-4f5e-a1f1-036430face24/8d5c3752-4cda-4e18-a5c5-ff544d6666b0_rw_1920.png?h=b7d812d186bc8c970cfa45a824b906cc)
![](https://cdn.myportfolio.com/0d44892e-feaf-4f5e-a1f1-036430face24/5da755da-1965-4672-8501-0b178e9ea7be_rw_3840.png?h=1e22b91f440a2fc7daf18a97af723301)
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The logo is an elusive mark that comes in many forms:
![](https://cdn.myportfolio.com/0d44892e-feaf-4f5e-a1f1-036430face24/ae34986e-1019-4185-a849-9cd186ae5594_rw_3840.png?h=6d87e6446f988c2aa3f5f7691a999d4c)
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![](https://cdn.myportfolio.com/0d44892e-feaf-4f5e-a1f1-036430face24/644ddbcf-bf27-4603-8a0a-910154b0af73_rw_1920.png?h=9f26627cbe7f94bcca967629426d3e38)
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![](https://cdn.myportfolio.com/0d44892e-feaf-4f5e-a1f1-036430face24/bf06b71a-1b2a-4434-96ec-c7d5a395b8df_rw_3840.png?h=c45e57f8388eed3ce16fe5bb525b0f92)
![](https://cdn.myportfolio.com/0d44892e-feaf-4f5e-a1f1-036430face24/4b83e08b-17d6-4883-bd78-c5362297caaf_rw_3840.png?h=23ae821cb4809c503a9862615869919c)
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World*Weary designs are the results of research and artistic experimentation.
![](https://cdn.myportfolio.com/0d44892e-feaf-4f5e-a1f1-036430face24/43a300c7-ffcc-4eb8-92ea-f4b8705010e7_rw_1920.jpg?h=2921a5ffa3f6176cfa48ef1290a13a39)
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![](https://cdn.myportfolio.com/0d44892e-feaf-4f5e-a1f1-036430face24/4770f531-97b2-4b97-83af-64bfd4072048_rw_3840.png?h=5335c6088e9ed01993920db1fa45c4e7)
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