When was the last time you tried something new?
World*Weary is an experiment based on passions of music and motorsports. It utilizes some technologies that are still in their infancy, and, as a result, it will be a constantly evolving brand.
The longest period of development was sketching, compiling references, and building concepts. I created three collections of designs for a variety of clothes and subjected them to a months-long iterative process of testing and refining.
I designed an adaptive website consistent with the visual language of World*Weary to showcase the products and convert a unique brand experience into sales.
The logo is an elusive mark that comes in many forms:
World*Weary designs are the results of research and artistic experimentation.
